Tips for Managing Your Website

by Dov Waxman

website monitorFor any business owner who presents his business online, the website plays an important role because it is identity of your business online. The website should reflect the current trend or what type of business but not the last year. So, it is necessary to keep your website up to date to attract the new customers.

Customers whether they are old or new rely on only trust worthy websites which contain information that is current, accurate, and relevant. Else, the customers will drive away from your websites and go to other websites for shopping.

Websites will be hosted by webmaster and has various tasks to undertake for keeping the relevant website functional and useful all the time.

Below are some of the website maintenance tips that would help ensuring proper traffic is maintained all the time.

    • Your website may have hundreds of pages that contain information which may be outdated. So, you need to keep your content clean and updated because visitors want new data as outdated data nobody wants.
    • See whether the links of your website are functioning are not. If not working, please make them functional.
    • Appoint one man person to maintain your website.
    • Sometimes errors may occur while loading the page. So, keep a constant watch on the site and find out the problems. Then keep records of data pertaining to speed times, capacity of server, software upgrades needed.
    • Upgrade the website software with latest versions.
  • Check site loading time. If your site is loading slowly then increase the site speed.
  • Check whether your site is coming in relevant keywords typing (here assume you are a customer and do it).
  • If there are more number of hosting plans, on the host’s servers get the bandwidth increased.
  • Make sure that your website is user-friendly and is easy to use by customers. Only then will it attract visitors.
  • Never keep the information in your website which are not needed for your business. If more content is there, the time taken to load that page will be more and users may face difficult to assess your site.
  • Always change the designs of the website so that, customers will attract to your site.
  • Policy pages, terms and conditions, terms of service are updated then it will reflect the latest standards of your company.
  • If any product is released, make the documentation of it.
  • Test whether your website is opening in all browsers or not and make them compatible.
  • Some comments made by the users can degrade the performance of the website. So, always make sure that first you see the comments and whichever you do not like, you should block the negative comments made by savvy users.
  • Do not apply dissimilar styles and colors for printing styles. Use consistent colors and styles for your site design.
  • Always monitor the statistical data by tracking the visitors of the website.


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