Tips to Make Brochures Effective for Your Business

by Edwin Rosenthal

Are you planning to create a brochure to announce a new product or service? You need to create one that is simply impressive, and clearly describes what your company is about and what it offers, so that it will make long lasting impression to your audience. First, let’s briefly discuss about, what is a brochure, its measurements and how to create one?

A brochure is a small booklet or leaflet that includes photos, graphics and information about a product or service. It typically measures 11″ x 8.5″ or 14″ x 8.5″, and can be offered at different sizes according to individual business’ needs. In addition, brochures might be a single sheet, or could have two or multiple folds. Brochures are a powerful tool to create brand awareness among your audience.

By following these tips while creating a brochure your business will be remembered by current and potential customers.

Target your audience
Your brochure should clearly state what your business is all about, by this, you can target your potential customers. Talk about how beneficial the products/services are. Do not talk in terms of your benefits such as profitability or expanding your customer base, instead talk about how will your products/services benefit them. Make sure to include your business contact details.

Keep it simple
The content in the brochure should have information that is easy to understand. Create content that is precise and relevant. Avoid cluttering the brochure with too many images, different fonts and overloading it with too much of information, it may confuse the readers. Take care of spelling errors, though this is a minor issue, but it will bring a wrong impression on your business.

Include pictures/graphics
Pictures are more effective than words. By including pictures/graphics you are able to connect to your audience and it will give them more clarity about your business. Make sure that the brochure looks professional. Using high-resolution graphics can be useful because visually it gives better clarity.

Use good font style
Fonts are important because they make reading easier and helps you deliver the message. Having the right kind of font will draw your audience’s eye to your company’s message. Make sure you choose fonts that are easy to read.

Considering these tips you are likely to create an effective brochure for your business. Make sure your brochure is well printed and should have high-quality graphics, with the right contrast, color and text. For this you could hire a professional digital printing company.

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