Since many of the companies of different industries have reduced their employees to a significant level, they are still falling short of necessary measurements to be taken against economy downturn. It is not feasible for them to cut more jobs, as it will hurt their ongoing projects.

They are left with only one option then – cutting salaries and bonuses. The situation is same in all parts of the world. Let’s consider Russia for example. Recent study shows that the average salaries in Russia have decreased by around 16 to 19 percent. In order to comply with the cuts in regular salaries, organizations have reduced normal working hours of the employees.

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Buying habits of the consumers have changed because people want to save money for emergencies. Job security is also one of the factors for this. Current mortgage crisis and credit crunch are also affecting the consumer buying behavior. People are trying hard to eliminate unnecessary spending. Everyone is trying to reduce their expenses as much as possible due to recession. People are not able to calculate for how much time does recession affects them because it is not in our hands.

Sales techniques are also changed to build the business and to make the consumer to spend. The market is become tougher to survive for some businesses. Things of some business need to be changed in order to survive in this recession.

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