After recession many negative effects are experienced by most of us. Everything has mostly changed in our lives and in society. Nations are also suffering due to this like low interest rates, high unemployment statistics.
Buying habits of the consumers have changed because people want to save money for emergencies. Job security is also one of the factors for this. Current mortgage crisis and credit crunch are also affecting the consumer buying behavior. People are trying hard to eliminate unnecessary spending. Everyone is trying to reduce their expenses as much as possible due to recession. People are not able to calculate for how much time does recession affects them because it is not in our hands.
Sales techniques are also changed to build the business and to make the consumer to spend. The market is become tougher to survive for some businesses. Things of some business need to be changed in order to survive in this recession.
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