Posts tagged ‘Marketing and Advertising’

December 21st, 2014

Types of Banner Advertising

by Dov Waxman

Banner advertising is one popular type in online advertising. They are more of image based than text based. Banner advertising promotes the business service or brand in order to drive customers or traffic from the hosting website. With advancements in technology types of banner ads are progressing. In this article few types of banner ads are stated.

Types of banner ads
Flash banner ads: Flash ads include moving images, sound etc. these are one type of ads which are interactive and people show interest in watching.

  • Most of the people p[refer this type of ads and chance of getting more clicks is possible with this type.
  • Being more informative and effective they require a flash player for it to be displayed properly.

Static banner ads: This type of banner ads come with graphic in one screen image and text and are not interactive.Adserver

  • They are supported by many browsers due to their small size and displays in a widely accepted format.

Pop up banner ads: These type of banner ads are made up of a specific file size shown as pop up windows in a new window. They are generated basically by java script.

Animated banner ads: They appear with certain animation in the form of image or text.

  • These type are low in size and accepted widely.
  • The chance of visitors viewing this type of ads is more. They are non interactive.

Rich media banner ads: This type of banner ads are a combination of flash, sound, animation which are developed by the help of java, shock or flash waves.

  • They are more recognized by viewers and the chance of getting click is more.

Floating banner ads: These ads appears in web sites when the visitor opens it and stay on the page for certain time. They have more clicks compared to other ads.

It is important to keep the aim to accomplish the banner ad in your mind. Constantly be updated with the visitors viewing your web site. The ad content and copy should reflect the main requirements and overall idea of target audience.
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February 10th, 2014

Tips for Making Internet Ads better

by Dov Waxman

ad serverAdvertising involves spreading the message about the product or service to reach potential customers. Internet advertising is effective because it uses technologies that allow websites, analytical firms, advertising networks and others to create inferences about the tastes of the customers and provide feedback.

  • Be clear about your target audience: You need to know about your target audience before you start an Internet ad campaign. The ads need to be in such a way that your message is clear and in a way that it deliver to your target or core audience. Tell the audience that what you want to do with the ad, because users subliminally like to be told what they have to do. If you use classic learn more, enter here, sign up here, click here calls to action, the ad need to be instructive and informative. Even if your message is not clear, your target audience will click on it but you might not get the results you are looking for.
  • Make ads as offering a solution: The Internet users need to specifically pay the attention for the text ads. If you are using text ads, make sure that you are giving the right direction for your product or service to them. Give the details of your offering using simple language and with clarity. Place a hyperlinks that take to your business website page where they can find the exact information about your offering.

  • Interactive landing pages: A landing page is a web page that your ad hyperlink directs the user when they clicked on it. Some customers wants to know or do research before they are going to purchase or opting for free trail (in case of software). On the landing page provides some hyperlinks which guide them about the product such as which is best suitable for what type of consumers. It will helpful to the customers to decide on the product.
  • Keywords: Use the keywords in your ads that are customers most likely to use to find the similar products. There are some tools available to find the keywords. Use them to create your ad to target your customers more accurately.
  • Interesting head lines: Make the ad headline interesting and engaging. Which makes the users likely to read and go through this to read more. In most cases, you can crate more than one ad for each campaign. Create the ads with different titles. You can experiment with them and eliminate the low performing head lines. Creating multiple ads have another advantage is, the each customer attract with a different word.

There are some services that let you test your ads to determine the traffic to your website’s landing page. You can check how many are purchased and what is your ad. If you found disappointing results, you can place in a different way in a different website.
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October 29th, 2013

Tips to Make Brochures Effective for Your Business

by Edwin Rosenthal

Are you planning to create a brochure to announce a new product or service? You need to create one that is simply impressive, and clearly describes what your company is about and what it offers, so that it will make long lasting impression to your audience. First, let’s briefly discuss about, what is a brochure, its measurements and how to create one?

A brochure is a small booklet or leaflet that includes photos, graphics and information about a product or service. It typically measures 11″ x 8.5″ or 14″ x 8.5″, and can be offered at different sizes according to individual business’ needs. In addition, brochures might be a single sheet, or could have two or multiple folds. Brochures are a powerful tool to create brand awareness among your audience.

By following these tips while creating a brochure your business will be remembered by current and potential customers.

Target your audience
Your brochure should clearly state what your business is all about, by this, you can target your potential customers. Talk about how beneficial the products/services are. Do not talk in terms of your benefits such as profitability or expanding your customer base, instead talk about how will your products/services benefit them. Make sure to include your business contact details.

Keep it simple
The content in the brochure should have information that is easy to understand. Create content that is precise and relevant. Avoid cluttering the brochure with too many images, different fonts and overloading it with too much of information, it may confuse the readers. Take care of spelling errors, though this is a minor issue, but it will bring a wrong impression on your business.

Include pictures/graphics
Pictures are more effective than words. By including pictures/graphics you are able to connect to your audience and it will give them more clarity about your business. Make sure that the brochure looks professional. Using high-resolution graphics can be useful because visually it gives better clarity.

Use good font style
Fonts are important because they make reading easier and helps you deliver the message. Having the right kind of font will draw your audience’s eye to your company’s message. Make sure you choose fonts that are easy to read.

Considering these tips you are likely to create an effective brochure for your business. Make sure your brochure is well printed and should have high-quality graphics, with the right contrast, color and text. For this you could hire a professional digital printing company.
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November 19th, 2010

Role of Internet Marketing In Automotive Industry

by Jonathan Cogley

In recent times, many retail businesses are considering Internet marketing as their preferred marketing solution to reach consumers. Many businesses consider taking their business online an issue with Internet Marketing. However, it’s about understanding, and utilizing current marketing trends effectively to enhance a business’s web presence. With Internet marketing, automotive businesses can take their services to higher levels.

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

  • 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
  • Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
  • Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
  • High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
  • Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
  • Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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September 15th, 2010

All you need to know about an Auto Show

by Andrew Veazey

Consumer needs and expectation are increasing day by day. So, many manufacturing companies are striving hard for satisfying the needs of the consumers. People often want to select the best car for their necessities. But sometimes, they fail to select the best car for their use. For the process of selecting the best car for your need, Auto shows help a lot for finding the information regarding the car.

Auto show, is nothing but an auto exhibition. Generally, these are conducted in different countries. Here mainly, the latest versions of the automobiles of various models, debuts, concept cars or the cars which are out of production are paraded.

This auto shows help a lot for the auto manufacturers in trading their product. They, generally, exhibit once or twice a year. These auto shows help the dealers, car manufacturers for maintaining the public relationships. These shows in turn increase the publicity of the cars.

Some of the auto shows are conducted more frequently on a weekly basis. If we speak strictly about car shows and the auto shows, the car shows are used for exhibiting the custom, exotic or some classic cars where as auto shows are used for displaying the concept cars as well as they show case cars of all types of automobiles. Almost, all the auto shows are professional, but where as some of the car shows are professional. In general, all the auto shows have a charge to get admission into the events.

The most famous auto shows which are conducted every year and in this autos from all over the world are exhibited in this auto shows are as follows: New York International Auto show, International Geneva Motor show, Chicago Auto Show, Detroit auto show etc. During these auto shows, automotive of various famous companies are displayed. read more »