Archive for ‘Business’

July 31st, 2014

Website Maintenance: A Checklist

by Debbie Harry

website monitoring serviceDo you want your website to function to give your customers good experience? Then, this is possible through a proper maintenance. Maintenance includes several parts in both technical and non-technical aspects. To take appropriate care of your website, you can follow the checklist mentioned under. This will help you make your site get a good ROI and good page rank.

Website maintenance checklist includes the following.

1. Backups of the website information and database
Backups are very important for every site because if any security issues affect or if your website is under attack by hackers, you may lose all the data on your website, even if the data are in the database. Check whether your database and file backups are done at least on a weekly basis automatically, and see that the backup information is stored offline. If you want to know that the backups are valid, restore for every six months.

2. Removing unwanted or unnecessary software
Remove software or plug-ins that are really not necessary. Doing so, reduces the load. Also see to it that, you apply software updates that are available on which your site relies and don’t go for unwanted or non-critical software updates.

3. Checking page speed or loading time
Loading time of the page or page speed is an important aspect in website maintenance. Check whether your page loads quickly. You can use tools that are available to check the page speed. This will show you the issues that are affecting the page speed and warns you to correct them. If you take corrective measures for these issues, your website loads fast.

4. Website functionality
Check the functionality of your website, such as sign-up forms, contact forms, etc. Make sure that they are working correctly. If they are not working, check the problem and make them work. Or visitors may feel irritated and won’t get interested to come back to your site later.

5. Checking for broken links:
Broken links may affect your website in search engine rankings. So, to avoid this problem use link checkers that will crawl your website and gives yousite monitoring information regarding broken links i.e., whether they are any broken links or not.

6. Check whether your site has proper security:
This is the an important point that every site owner should take care of. If you are under a hosting service that is shared with multiple sites, you may or may not get security issues or there is a chance of getting hacked by an attacker. Therefore, it is better to take care of things such as installing security plug-ins (updated), framing difficult passwords, not disclosing your user name and password to anyone, etc.

Taking care of your site along the points discussed in the checklist will help the website owner to make it perform optimally.
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July 24th, 2014

Steps to Follow if Your Website Goes Down

by Jonathan Cogley

website monitoring serviceIs your website is down? If so, follow you need to follow certain remedial steps. You need to find the reasons that your site went down. You must check the possible reasons and correct them to make your site function optimally.

Check for the website is down really
At first, know whether your website is really down. The probable reasons might be Internet connection, number of visitors in a unite time, and so on. Check the problem by visiting your website and press shift+refresh and see you are getting any cached version. If yes, then your website is down otherwise not. If not so, check your Internet/broadband connection. If it is not the problem go to your hosting company to diagnose the problem. There are also other problems like networking problem, server crashing, expired domain, an programing error on a website, etc.

Check web server software of your website
After checking the aforementioned problems, you need to check your web server and check whether it is alive or not. This can be done by telnet command which will be available on windows, mac and Linux. Now it shows the web server is live or not. As this is a technical issue which you can’t handle, it is better to contact your host for a solution.

Host company for assistance
See if your hosting company can help you out in this matter. As there will be technical people serving you your problem will be solved if not go to the IT-support company or the approach the people who can solve the issue.

Take a back-up of your websitemonitoring service
It is you or your hosting company. If it is you take a back-up of all the resources of your website or if it is a hosting company ask them keep a complete back-up. This will help you preserve data and when lost, you can get get them into your web pages.

Make users know the problem
Don’t make your users leave your site for ever. Communicate with them through social networks and tell them the problem and make them aware of your site from time to time.

Have an up-time monitoring service
This service is important because it will let you know immediately when your site goes down. They will let you know through an SMS.

These are the few steps to be followed for a website to avoid the website down or down time of your website.
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June 27th, 2014

How to Plan an Event

by Debbie Harry

Events may be of different types, private celebrations, corporate events and others. Event is nothing but a occasion were people gather in the name of parties, functions, meetings, etc.

It is the process of planning for an event like festivals, party, functions, ceremony, etc. Event planners are involved in planning an event. Event planning is a part of event management which have several steps to perform from starting of the event till the successful completion of the event.

Steps required to plan for an event:

  • Once you have designed the event then you must start planning for the event. It is the crucial stage because planning involves all the steps of event management.
  • Planning varies for every event. There should be a event planner to plan for an event. Without an efficient even planner it is not possible to organize an event successfully.
  • Planning takes much time due to changes that may happen while planning like adding, deletion, etc. Planning will be smooth if research and design are done efficiently and carefully. You must also have the SWOT analysis.
  • Planning involves time, space and tempo. These three laws will affect the final decision you make for the event. So, you must be careful in this step. It involves selecting of event, date, venue, etc.
  • Event planning can be done with 5W’s concept ie., why, what, when, where and who.

1. Why: At first you must define the objective of the event. i.e., why you want to organize the event. This will give the path to organize the event and helps you to accomplish your objectives.

2. What: It is nothing but organizing the event like doing the tasks like event name, program menu, event budget, etc.

3. When: See when you want to organize the event. Select the date, time and venue of the event. These must be planned according to the climate conditions because this may effect your event. Be sure that date and time of the event should not match with the other events date.

4. Where: This involves selection of the venue for your event or where you want to organize.

5. Who: See that who will be your organizers, sponsors and partners and also check how many audience you are expecting in the event.

This is about 5 W’s concept involved in planning for an event. Every event that uses 5W’s concept will lead to success in all the aspects. This is all about event planning and management.
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February 10th, 2014

Tips to Design SEO Friendly Website for Auto Dealership Businesses

by Jonathan Cogley

Today, there are numerous websites available to search for automobile dealerships. Very rarely people type the website of the auto dealership firm. Mostly, they use search engines like Google, Yahoo, Bing, etc. So, to stand on the first few pages of these websites is very important. This is possible with search engine optimization for the auto dealership website. Following are some tips to design SEO friendly websites.

  • Keyword research and optimization: Make sure that meta descriptions, meta title, meta tags, and page title are keyword friendly. Find in the content of the website for the keywords and do some research for more clear about the required keywords for your auto dealership website. This is one of the important step to better SEO optimization.
    • Page title: Google only shows sixty five characters of the title, so remember while giving the title to the page. The page title preferably one of the main keywords and should be keyword friendly.
    • Meta keywords: The meta keywords are the keywords trying to optimize.
    • Meta title: The meta title shows in the search results as title. This also should be a keyword friendly.
    • Meta description: The meta description is the little description displayed next to the title most search pages of Google. While writing meta description, make sure that those keywords are search engine friendly and make it as inviting.
    • Permalinks: The URL of each page is called permalinks. Every permalink should be at least relevant to the page or should be keyword friendly.


  • Good and unique content: Use keywords in the content as natural as possible. Use the primary keyword for the page five to six times and the secondary keywords two to three times each. Post original and unique content in the website, because Google’s algorithm can recognize if taken from elsewhere. Use the content title keywords in H1, H2 etc. heading tags of those pages. Add the relevant and content to the website, because Google give more credibility to the quality content than the number of pages that the website have.


  • Image optimization: Images are essential for a auto dealership website. This is because content can never give the effectiveness without an image, especially for automobiles. Even though Google algorithms does not see images in the website, it can help get good ranking in search results. Now, we will see some of the image optimization tips.
    • Name of the image: While uploading an image to the website, make sure that the image name is keyword friendly or at least relevant.
    • Title of the image: This is the title of the image and should be keyword friendly. Also, search engines can consider this to be another heading for the page.
    • Description: The image description optimization is required when plans to display in the search results.

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February 10th, 2014

Tips for Making Internet Ads better

by Dov Waxman

ad serverAdvertising involves spreading the message about the product or service to reach potential customers. Internet advertising is effective because it uses technologies that allow websites, analytical firms, advertising networks and others to create inferences about the tastes of the customers and provide feedback.

  • Be clear about your target audience: You need to know about your target audience before you start an Internet ad campaign. The ads need to be in such a way that your message is clear and in a way that it deliver to your target or core audience. Tell the audience that what you want to do with the ad, because users subliminally like to be told what they have to do. If you use classic learn more, enter here, sign up here, click here calls to action, the ad need to be instructive and informative. Even if your message is not clear, your target audience will click on it but you might not get the results you are looking for.
  • Make ads as offering a solution: The Internet users need to specifically pay the attention for the text ads. If you are using text ads, make sure that you are giving the right direction for your product or service to them. Give the details of your offering using simple language and with clarity. Place a hyperlinks that take to your business website page where they can find the exact information about your offering.

  • Interactive landing pages: A landing page is a web page that your ad hyperlink directs the user when they clicked on it. Some customers wants to know or do research before they are going to purchase or opting for free trail (in case of software). On the landing page provides some hyperlinks which guide them about the product such as which is best suitable for what type of consumers. It will helpful to the customers to decide on the product.
  • Keywords: Use the keywords in your ads that are customers most likely to use to find the similar products. There are some tools available to find the keywords. Use them to create your ad to target your customers more accurately.
  • Interesting head lines: Make the ad headline interesting and engaging. Which makes the users likely to read and go through this to read more. In most cases, you can crate more than one ad for each campaign. Create the ads with different titles. You can experiment with them and eliminate the low performing head lines. Creating multiple ads have another advantage is, the each customer attract with a different word.

There are some services that let you test your ads to determine the traffic to your website’s landing page. You can check how many are purchased and what is your ad. If you found disappointing results, you can place in a different way in a different website.
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February 3rd, 2014

Tips for Non-Written SEO in Social Media

by Debbie Harry

Social media helps the people to gather at a single platform and allows to share comment and discuss on anything they like. So most of the businesses are looking for make this opportunity as leads. Having good presence in the social media websites will also help for good search engine rankings. The social websites are more visual optimizing, even though optimizing non written content is more important. The following are some tips for non written search engine optimization practices for specific social media websites.

  • Pinterest: Pinterest is an image centric social media network. Recently it has come out with analytics. Do the following practices to get the better search engine optimization from Pinterest.
    • Optimize your account description and account name.
    • On every pin include links back to your dealership website.
    • Use the appropriate keywords in the alt text of images you pin and file names.
    • To describe the image and to include keywords, take your own time with each pin’s description.
    • To amplify the social reach of your pins, incorporate the hashtags.
  • Facebook: The content along with photos on Facebook generate 53% of more likes than the average posts. Videos and images are obviously a huge part of encouraging the followers and fans. These are not only interact with your dealership’s brand, but also consume content and that moves them down the funnel. Share the most interesting, most attractive and most engaged themselves.
  • Twitter: With new multimedia updates Twitter is buzzing. The new vine video app is the biggest integration to Twitter has with multimedia content. By using vine app you have the opportunity to do the following:
    • You can include CTAs within your profile image.
    • On brand pages, can optimize cover photos.
    • With featured tweets you can showcase multimedia content.
    • You can identify what keywords your dealership account should focus on.
    • By creating a vine account you can incorporate your video strategy into this, if you have.
    • To optimize conversions and reach you can measure the return on investment (ROI) of Twitter and Vine.
  • Google Plus: The most important thing to think about with the Google plus is authorship. If you have the author image and it is next to an article’s listing in the search engine results pages will prompt it much more to click than the plain text.

In any social media website, make sure that your content is fresh, unique and valuable to the followers or fans. The goal for the non written search engine optimization in social media networks is not necessarily to be found by the search engines, but these are to make sure that you are using non written content to it’s full advantage.
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January 27th, 2014

Showing the House to Buyers

by Dov Waxman

Even though it is occasionally be inconvenient for you to show your home, your home should always be available for show. Let the listing agent put a lock box in convenient place to make it easy for other agents to show the home to home buyers. Otherwise, the agents will have to schedule the appointments at an inconvenience. Most will just skip the house to show the home of more cooperative people.

  • Try not to be at home: Home buyers will like intruders in case if you are at home when they visit. They probably not be as receptive toward viewing the home. Take the kids to the local park, visit the local yogurt shop, or local coffee house. Try to remain in an area near the home, if you absolutely cannot leave, as well don’t move from room to room. Answer any questions the agent may ask, but do not volunteer to give any information.
  • Turn on the lights: Turn on all the outdoor and indoor lights even during the day time, when you are informed or know someone is coming by to tour the home. When viewed from the street, at night, a lit house gives a homey impression. Turning on the lights during daytime will prevent harsh shadows form the sunlight and it brightens dim areas. The house looks more cheerful and homey with the lights on.
  • Fragrances: To prepare for visitors, do not use scented sprays. It is too obvious and most people find smells of those sprays as offensive, and not to mention that some of them may be allergic to such sprays. If you want to have pleasant fragrance in the house, have something natural like potpourri pot. Or turn the oven or a stove burner on for a moment and put a vanilla extract drop on it. It gives the smells like you have been cooking.
  • Pet control: If you have pets, make sure that your listing in the MLS (Multiple Listing Service). The last thing you want is to have the pet running out the front door and preventing them from getting lost. It would be best to try to take pets along with you if you know any home buyers tour your home. If it is not possible for you, keep dogs in a penned area in back yard. If you have indoor cats keep them in a specific room while the buyers are about to visit, and put a sign on the door.

Before showing your house or property, most agents will call and give you notice at least a couple of hours before. If you refuse to let them show your house, they will just skip your house at that time. Even though the agents come back another time, it may be with different buyers and you probably have just lost a chance to sell your house.
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January 20th, 2014

Tips to Handle Complaints on Social Media

by Edwin Rosenthal

There is a rule when it comes to managing bad reviews and complaints on social media. The same rule applies for the good reviews and for the compliments also. However, the good reviews or complements are easy. Handling complaints and negative reviews can be challenging and the dealership may not want to do it. However, the rule is you must reply to everything for the people talking to you publicly, it may be either bad or good.

There is another rule that is unfortunately getting broken about every day by many reputation management and social media companies. Never use the canned responses. Not every response should be repeated, should be written by an actual human and personal. People can easily identify with your responses how you are interested with your dealership’s business. The following are given by the Pardot about five most prominent complainer types on the social media websites. If you are able to identify the person under which category he or she fell, it becomes easy to handle them appropriately. There are is no need to become a psychologist to understand personality types. Just read the following.

  • Meek customers: The meek customers normally will not complain. Even though, they will comment or post on the social media websites (such as Facebook or Twitter), when they have really suffered. These will often have little or no history of complaining. The meek customer often just looking to be reassured that their voice is heard. The difficult of fixing the problem is very small. A simple sorry in the public will rectify the issue and they will become a passive brand advocate.

  • Aggressive customers: The aggressive customer readily complains at length and often loudly. Even though, if you fix the problem for this type of customers in a quick and efficient manner, you are seems to have a very prolific and vocal brand advocate through all social media channels. The aggressive type customers do not respond well to aggression or excuses. It is always better to precede offline with this customer. Use direct messaging or email, listen completely, and ask for anything else. Agree that the problem is exists and tell what need to be done to resolve it.

  • High roller customers: The high roller type of customers expects the utter best and these are willing to pay for it. Unless these are a hybrid of the aggressive type of customers, high roller customers are likely to complain in a reasonable manner. They are interested in what you are going to do recover from the customer service break down and results. Always listen actively and respectfully, questioning them should be careful to fully determine cause. Acknowledge the problem publicly and solve the issue offline.

  • Opportunist customers: For the opportunist customers, the goal is to win by getting something that the customer is not entitled to receive, rather than the complaint satisfied. A repetitive and constant not good enough response to efforts to satisfy is indication for an opportunist customer. Fixing the problems of these people is very difficult. To back up your response use accurate quantified data. Ask them what they need to make things better after the first they said not good enough.

  • Chronic complainer customers: The chronic complainers are at the peak. These will never satisfied and there is always something wrong. The mission of these customers is to whine. Yet, they are the customers for you, and as frustrating as these customers can be, these cannot be dismissed. In spite of their continual complaining, they will be good customers and they will tell others about the positive response from you. To handle these types of customers you must need patience. Never attempt for a two-way dialogue through the social media channels. Listen carefully and never get angry.

Once you find which type of customer complaining then proceed as per the personality trait of that customer. It will make you easy for conversation with the customers.
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November 7th, 2013

Common Signs and Symptoms of Drug Abusers at Workplace

by Dov Waxman

Drug abusers at workplace cost billions of dollars to the employer in the form of increased liability, compensation benefits, insurance premiums, medical claims, sick leave payment, etc. To avoid these costs the employer should implement drug testing programs at both pre-employment process and post employment process. Conducting drug testing programs helps ensure the workplace is free from drugs.

Employers can know the signs and symptoms of the drug abused employee in their organization. Below are some of the signs and symptoms that is seen in drug abusers. But be aware that these signs and symptoms may even point to the problems other than drug use. Like it may be because of physical or mental issues, or due to stress or lack of sleep are any other reason. Because if the drug test is positive, it may lead to liability.

Signs and symptoms of drug abused employees

  • Poor attendance: Employees who are addicted to drugs and alcohol, usually you can see the following signs and symptoms:
  • Drug abusers arrives late in the morning and leave the job early.
  • Takes frequent leaves or day off for simple reasons
  • Gives unrelevant explanation or vague reasons for the absence or for the late arrival.
  • Sometimes he may take prolonged and unpredictable leaves.
  • Takes long lunch break.

  • Behavior:
  • Drinks or takes drugs on the job or during the lunch breaks.
  • Gives unclear statements and takes poor decisions.
  • Undergoes frequent injuries or accidents on the job and off the job and sometimes even damages the property of the organization.
  • Borrows money from the fellow employees.
  • Their mood is irritable, depressed, excessively talkative behavior or else stops talking with their co-workers.
  • Improper dressing, poor hygiene, sudden weight gain or loss, tremors on hands or legs, bloodshot eyes, etc.
  • Unnecessarily argues with their co-workers and supervisors for their mistakes, over-confident, not co-operative, poor listening skills, over reacts to real or imagined criticism, etc.
  • Sometimes, they may call drug dealers to the workplace or may sell drugs to their fellow workers.

  • Work performance: Drugs clouds the mind and slows down the reflexes of the individual. So, if the mind of the individual is not clear – accidents may happen or may do damage to the property of the organization. The following are some of the signs that can be seen in drug abused employees.
  • Shows poor or lack of concentration at work and in meetings
  • Falls asleep in meetings
  • Forgets or misses the deadlines
  • Low productivity
  • Unable to take and make clear decision
  • Work performance goes far below the expected level

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October 29th, 2013

Tips to Make Brochures Effective for Your Business

by Edwin Rosenthal

Are you planning to create a brochure to announce a new product or service? You need to create one that is simply impressive, and clearly describes what your company is about and what it offers, so that it will make long lasting impression to your audience. First, let’s briefly discuss about, what is a brochure, its measurements and how to create one?

A brochure is a small booklet or leaflet that includes photos, graphics and information about a product or service. It typically measures 11″ x 8.5″ or 14″ x 8.5″, and can be offered at different sizes according to individual business’ needs. In addition, brochures might be a single sheet, or could have two or multiple folds. Brochures are a powerful tool to create brand awareness among your audience.

By following these tips while creating a brochure your business will be remembered by current and potential customers.

Target your audience
Your brochure should clearly state what your business is all about, by this, you can target your potential customers. Talk about how beneficial the products/services are. Do not talk in terms of your benefits such as profitability or expanding your customer base, instead talk about how will your products/services benefit them. Make sure to include your business contact details.

Keep it simple
The content in the brochure should have information that is easy to understand. Create content that is precise and relevant. Avoid cluttering the brochure with too many images, different fonts and overloading it with too much of information, it may confuse the readers. Take care of spelling errors, though this is a minor issue, but it will bring a wrong impression on your business.

Include pictures/graphics
Pictures are more effective than words. By including pictures/graphics you are able to connect to your audience and it will give them more clarity about your business. Make sure that the brochure looks professional. Using high-resolution graphics can be useful because visually it gives better clarity.

Use good font style
Fonts are important because they make reading easier and helps you deliver the message. Having the right kind of font will draw your audience’s eye to your company’s message. Make sure you choose fonts that are easy to read.

Considering these tips you are likely to create an effective brochure for your business. Make sure your brochure is well printed and should have high-quality graphics, with the right contrast, color and text. For this you could hire a professional digital printing company.
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